Addressing

Tips for Mailing successfully
and saving money

The methods for lowering mailing cost and increasing the effectiveness of your mailing campaigns are many.

Whether you are sending a newsletter, catalog, postcard, billing statement, or any kind of correspondence through the mail, utilizing the services of professionals is not only a profitable investment, but necessary in most situations.

The secrets to success often include a combination of proven creative techniques to increase response such as:

Addressing.org can turn your Shipping and Mailing Business into a successful business by having the right domain name and web site!

How to Start a CO-OP Mailing Service

The biggest expense involved in a mail order business is postage. This means everyone involved in mail order is constantly looking for ways to save money getting their sales offers out to prospects. The answer is co-op mailings.

How does a typical co-op mailing service work? A person with something to sell via mail sees an advertisement inviting him or her to send their circulars or brochures to a co-op mailing service. The co-op mailing service receives these circulars or brochures and hires people to fold and stuff them into envelopes and then mails them. For this service, they charge a very reasonable fee per thousand - and it's a good deal for the mailer.

The mailer doesn't have to fold and stuff envelopes, nor the expense of renting mailing lists to send his offers to, and doesn't have to worry about either a bulk rate mail permit or the costs of postage. All of this is included in the fee he pays the co-op mailing service.

The best thing about starting and operating a co-op mailing service is that you can include your own brochures with each envelope you send out. You stuff circulars or brochures from as many different paying customers as you can get, and at the same time, include at least two of your own.

So how do you get started in such an easy and highly profitable business. The simplest way is to have an advertising coupon - 3 by 6 inches - made up and include one with everything you mail out.

Another sure-fire method of pulling in orders is to run a simple classified ad in as many of the national coverage mail order publications as you can afford. Such an ad might look like this:

Co-Op Mailing!
Best customers in the country. Just $ per thousand - you supply the circulars - we mail! ABC Mailing Services, PO Box 555 Phoenix, AZ 85087

Finally, as with any business you might be thinking of starting, the business you start should be a "vehicle" to eventually making you rich. Thus, you'll have to know all about the business, but just as soon as you can afford it, you should hire other people to do the work. In other words, with this particular business, don't involve yourself and commit your time to the folding and stuffing. Hire people to do this work for you while you work on the expansion of the business by calling on local people that can use your services. At the same time, it would be wise to hire a number of commission sales people - the more people you have calling on prospects, the more money you're going to make and the faster your business will grow.

There's no reason why a co-op mailing business can't make $100,000 a year or more. The opportunity is available in almost every city and town in the country.

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